Even though Latin rap music did not garner much national attention up until the 2000s (with some exceptions like Cypress Hill and Big Punisher), America's Southwest always has seen a number of Latino/a rappers, like California's Brown Boy, compete for radio airplay with widely known artists. Brown Boy's "Superman" slow jam topped many radio outlets' favorite playlists and appeared on Billboard's Top Rhythmic 40 in 2006. Hailing from Blythe, CA, Brown Boy earned his name from his baby-faced look and Chicano pride.